
Starwood Hotels & Resorts Worldwide, Inc. is a hospitality
ownership, management, and franchise organization based in
History
Starwood Hotels and Resorts was originally formed by the real estate
investment firm Starwood Capital to take advantage of a tax break; at the time
the company was known as Starwood Lodging. Initially, Starwood Lodging owned a
number of hotels throughout
In 1999, Starwood launched their "W" Hotels boutique brand. In
September 2005, Starwood announced the launch of aloft, a new hotel brand based
on W. aloft Hotels cater toward business travelers. Starwood intends to have
500 aloft hotels worldwide by 2012. In 2005, Starwood purchased the Le Méridien
brand, which greatly increased the company's operations in
In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on the Board of Directors until 2005. He was succeeded as CEO by Steven J. Heyer, and Starwood began selling a number of its company-owned hotels, instead focusing on becoming a management company and franchiser for its current and future hotel brands. In April 2007, Steven J. Heyer left the company on the request of the Board of Directors because of an issue with Heyer's management style and after allegations of personal misconduct. Chairman of the Board Bruce Duncan served as interim CEO until September 2007, when the company announced Heyer's successor, Frits van Paasschen.
Visit official Site of Starwood: http://www.starwoodhotels.com/


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