"A useful info by Rick Johnson, expert speaker, wholesale distribution's 'Leadership Strategist', founder of CEO Strategist, LLC a firm that helps clients create and maintain competitive advantage"-elvan

Franchising ?  Licensing ?  Franchising ?

                         Licensing ?  Franchising ?

There are plenty of options open to the person who is starting a new business. Many people decide that when they start a new business they do not want to enter the business world without the advantage of a name that people know - franchising and licensing are two business options that people can use in order to start out with a popular brand and have a better chance of making strong sales in the beginning, establishing a popular business, and having a relatively high level of continuing business as the company grows.

Franchising and licensing are very different things, however. Each offers different levels of involvement from the company you acquire the franchise or license from. There are up sides and down sides to each possible method of starting a company, so let us look at a few of them and get a sense of what is involved in each.