Arby's Restaurant Group, Inc. has announced the introduction of a new
advertising campaign that challenges consumers to join the fight
against ho-hum, every day fast food.
The campaign, which was created by Merkley & Partners, features the Arby's Rescue Brigade, a group of dedicated Arby's enthusiasts whose sole mission is to save the world from ordinary fast food. The Brigade travels across the country in a boldly designed Rescue Mobile showing up on the scene when someone is eating a bland, unsatisfying fast food meal.
More Story at :Daily Restaurant Industry News 02/05/08
The campaign, which was created by Merkley & Partners, features the Arby's Rescue Brigade, a group of dedicated Arby's enthusiasts whose sole mission is to save the world from ordinary fast food. The Brigade travels across the country in a boldly designed Rescue Mobile showing up on the scene when someone is eating a bland, unsatisfying fast food meal.
More Story at :Daily Restaurant Industry News 02/05/08
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